Fatigue Monitor
Real-time creative health scoring with live CTR decay tracking and refresh prioritization.
Domain: Furniture
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Fatigued Applications
0
Need immediate creative refresh.
Watch List
0
Starting to lose audience attention.
Healthy Applications
0
Still attracting strong user interest.
Risk Priority Queue
Live CTR Decay Tracking
Refresh Recommendations
High-Level Operational Actions
Prioritize fatigued applications for creative refresh, message rotation, and frequency cap review.
Shift budget toward healthy applications with stable CTR while watch-list campaigns are reworked.
Use live decay tracking to justify proactive changes before conversions collapse.